Before we get into the meat of it, here’s something you would never expect: Huda Beauty LITERALLY OWNS LIPSTICK all over the world. Confused? Well, the beauty mogul bought the rights to National Lipstick Day in 2016 to celebrate the launch of her liquid matte lipsticks.. And she’s definitely making the most of it by launching her hugely anticipated Demi Matte collection today. Made up of 15 highly-pigmented, super creamy and satin like formulas with a hint of menthol to plump and hydrate your lips, it totally lives up to the hype. 

The Colours

From ultra-feminine to bold and chic shades, the Demi Matte Collection covers the full spectrum, each tailored to a different alter ego. We love that there’s something for everyone. Here’s the entire collection. Which one do you like?

1) Game Changer

2) Passionista

3) Lady Boss

4) Sheikha

5) Revolutionnaire

6) Boy Collector

7) Catwalk Killa

8) Bawse

9) SHEro

10) SHEeo

11) Day Slayer

12) Bonnie

13) Provocateur

14) Feminist

15) Mogul

While the collection’s been only out for a few hours now, beauty bloggers and reviewers are always ahead of the game and have reviewed everything from the packaging and formula to the many different shades available. Check out these reviews on the Demi Matte Collection if  you want to know more. 

I’M OFFICIALLY READY FOR #NATIONALLIPSTICKDAY! introducing the full @hudabeauty #demimatte collection – I love how buttery and smooth they are which one is your fav? _ @shophudabeauty @hudabeauty @monakattan @alyakattan _ #hudabeauty #hudabeautydemimatte #makeuptutorialsx0x #linerandbrowsss #hair_videos #dailygirlsfeed #universomakeup #stylevideo #videosfashions #makegirlz #wakeupandmakeup #hudabeauty #allmodernhair #maquiagem #hypnaughtypower #brian_champagne #hairofinstagram #makeuptutorialsx0x #tipsdazzle #universodamaquiagem_oficial #makeupartistsworldwide #styleartists #peachyqueenblog #melformakeup #makegirlz #glamvids #shimycatsmua #universalhairandmakeup #make4glam #maryhadalittleglam

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The verdict is unanimous:

1. The formula is very comfortable and easy-to-wear.

2. It’s got a perfect balance of matte and satin finish. Apply one coat for a semi gloss finish. When you blot, it turns matte and gives a hint of colour without being overpowering. 

3. It’s pigmented and long-lasting but may transfer a little, so blotting is reccommended.

4. It’s hydrating and has maxi lip technology that temporarily plumps the lips.

5. All the shades are very wearable and there’s something for every skin tone. 

Want to find out which shade suits your alter ego best? Take this quiz to find out whether if you’re more of a flirty and playful Boy Collector, a powerful Sheikha or an unstoppable Lady Boss.

If you want to splurge on this fab new collection on National Lipstick Day, you can at  Sephora and ShopHudaBeauty.com

Happy National Lipstick Day from Cosmopolitan Middle East !