Everyone’s favourite Palestinian singer-songwriter Elyanna and model Fai Khadra are the new hottest faces of luxury eyewear Eye’M latest campaign, shot in LA and we are low key *obsessed* with it. Eye’M is the region’s chic luxury eyewear brand retailed at Magrabi.
In true Eye M style, the campaign was quirky and vibrant, set in a pink motel. The campaign was directed by the talented Lebanese creative, Eli Rezkallah who did a ~superb~ job if we must say so ourselves. The video campaign above launched on Youtube this week receiving thousands of views on the first day. Elyanna at just 20 years old, is taking the industry by storm and on the way to building a small empire of her own. We can safely say she is rising fast to *major* stardom. From singing to modelling is there anything the talented beauty can’t accomplish on her way to the top?
Eye M
Elyanna and Fai both modelled some super boujeee looks throughout the campaign that we just can’t wait to recreate wearing these fire eyewear pieces. The duo is both known for their style with Fai being a model and of course, we already know Elyanna is a total fashionista on the ‘gram (another one of her endless talents) so it was no surprise how stunning the visuals turned out for this campaign.
Eye M
Fai Khadra born and raised in Dubai and infamous for being a Kardashian BFF, is, of course, no stranger to modelling so we had very high standards for the shots. Fai also is a musician like Elyanna making them a duet of perfection. This whole campaign is so stylish and expressive of each of the model’s individuality within the campaign. Elyanna expresses “I had a great time shooting the Eye’M campaign, the whole collection is something I can relate to, it looks like me. From the location, the cast, the director, and the pieces themselves. Topping it all off with the music is just perfect. Happy to be part of this!”