If you’ve been searching for a sign to finally prioritise your health (same, honestly), this might just be it. Samsung has launched a brilliant new campaign across the Middle East that’s giving us major wellness inspo and it involves six of the region’s most inspiring athletes and fitness creators.

The Galaxy Watch8 series (which includes the Watch8, Watch8 Classic, and Watch Ultra) is being showcased by health experts from the UAE, Saudi Arabia, and the Levant, each demonstrating how this sleek wearable fits seamlessly into their daily routines. Yazan Attal, Hadiya Hakeem, Amal Bin Haider, Rebecca Odeh, Farah Majed, and Shaikha Alorf are all sharing real-life stories about how the watch helps them train smarter, recover better, and actually understand what their bodies need.

The Galaxy Watch8 series is packed with genuinely useful features that go beyond basic fitness tracking. There’s Running Coach, which offers personalised guidance whether you’re training for your first 5K or tackling a half-marathon. Advanced sleep analysis helps you understand your recovery patterns (because yes, rest days are just as important as gym days). And here’s something we’re genuinely excited about: the Antioxidant Level Index, an industry-first feature that gives you insights into your lifestyle balance and overall wellbeing.

With its impossibly thin design, soft-edged cushion fit, and built-in Gemini AI assistant, the Galaxy Watch8 series feels less like a gadget and more like having a personal health coach on your wrist. Whether you’re a serious athlete or just trying to feel a bit more in control of your wellness journey, Samsung’s latest campaign proves that the right tech can genuinely support healthier habits—no pressure, just progress.