APM Monaco is rolling out their Hiver Collection like they’re unveiling winter’s best-kept secret. The brand’s focusing on two lines that manage to feel both elevated and wearable: Hearts and Enlacé. One’s all cascading heart silhouettes dripping in shimmering stones (how romantic!), the other features interwoven, sculptural designs that look like they belong in a gallery or on your neck on a date.
The Hearts Collection taps into emotions, elevating intimacy and joy without veering into Valentine’s Day card territory. Enlacé, meanwhile, is all about connection and strength through its interlocking forms. The campaign draws inspiration from snowfall and frost patterns. There’s something crystalline and delicate about the designs, like winter distilled into wearable form.
Hannah’s been the face of APM Monaco’s Middle East campaigns since November, and the fit is seamless. She brings this effortless elegance with her own internal sparkle.
APM Monaco started in Monaco, pulls inspiration from Côte d’Azur chic, and operates on a “chic, fashion, smile” ethos that’s genuinely refreshing. They’ve built a global name by making accessible luxury jewellery that’s playful, well-crafted, and designed to be worn. Each collection tells a story, and this one’s about winter warmth in its most tangible, sparkling form.
Explore the Hearts Collection, Enlacé, and more at APM Monaco boutiques in Dubai Mall
and Galleria Abu Dhabi.
#APMMonaco #HiverbyAPM