Listen up, bb. Christmas has come a lil’ early. Sephora *just* announced that they are opening a fully reimagined flagship store at the Mall of the Emirates. This isn’t the usual situation where a store closes for renovation and then reopens, though.
Our fave black-and-white-striped beauty store has completely reinvented our beauty shopping experience.
Here’s what’s new
No need to get your eyes checked, the new lewk actually ~is~ different. This future-forward beauty universe features fluid new architecture boasting soft curves and bright white stone for an immersive vibe.
It’s time to explore the products and discover your new must-haves in ways we haven’t done before.
Speaking of products, there are 124 premium brands to swatch, sniff, spray, test, and play with. Every section of the beauty hub features Sephora’s beauty experts to guide us through pro techniques, maximising on the trends, and talk us through the textures and finishes.
The new store features a central stage for makeup demos and services, a private skincare suite and beauty lounge, hair studio, updated brow bar, niche fragrance tables, gifting hub, and three rows of travel-friendly and discovery-sized products.
Gold card members, read this!
If shopping at Sephora is always on the top of your to-do list, and you have gold card status, you now have your own access to exclusive priority checkout. We’re thinking it’s the grand finale to shopping in Sephora’s beauty playground.
Ahem, your make-up bag needs these new beauty products stat.