PSA for all beauty lovers: Dubai’s beauty scene just got a luxe upgrade with the grand opening of major beauty retailer LETOILE, at Dubai Festival City Mall.
Talking about the opening, CEO President Tatiana Volodina said: “We are thrilled to bring our unique beauty experience to the UAE. Our flagship store is more than just a retail space – it’s a sensory journey where customers can explore the world’s most sought-after fragrances and beauty innovations in a stylish, immersive setting.”
The Dubai Festival City launch event was a star-studded affair, with beauty influencers, industry experts, and VIP guests experiencing the new store in person. Among those in attendance was Jean-Luc Trognon, General Director of family-brand Eisenberg Paris, known for French skincare, make-up and fragrance.
Cosmo ME sat down with Jean-Luc to ask him how it feels to bring Eisenberg to Dubai with LETOILE. “We are very glad to be finally presented in a beautiful store of LETOILE,” he said. “But of course Eisenberg brings something very different because we are a luxury beauty brand, we have skin care, a beautiful line of perfume, with niche perfumes, and also makeup.”
We also asked Mr Trognon how Eisenberg Paris stands out in a very competitive market, he shared, “To exist among this big competition we have to be very different. And what makes Eisenberg so different is first of all in our skincare line, our trio molecular formulation which is patented worldwide, it’s the core of the Eisenberg cosmetic skin care collection. And this makes us very, very different among all the others.”
A huge hit in Russia already thanks to its unparalleled selection of luxury niche fragrances, expert beauty consultants and an experience that rewards loyalty, LETOILE is totally redefining the way beauty lovers in the UAE shop for perfume, beauty and skincare.
Bestie, there’s now five locations open across the UAE – including Abu Dhabi Mall, City Centre Al Zahia, Sahara Center, and Manar Mall. Yep, LETOILE is quickly becoming the region’s ultimate destination for fragrance enthusiasts.
The opening event attracted top beauty influencers and international experts, who spilled exclusive beauty secrets and hacks. We spotted Kuwaiti beauty influencer Noha Nabil, radio DJ Kris Fade, Saudi model and influencer Joelle Mardinian and Lebanese influencer Youmi among the crowd.
The grand opening also featured exclusive activations including live art sketches, and a signature fragrance workshop by Olivier Cresp, master perfumer behind iconic scents such as Black Opium, YSL and Modern Muse, Estée Lauder.
Olivier’s exclusive partnership with LETOILE brings his brand Akro, to the region, which he says is based on “pleasures of life”. Speaking about the magic of his collaboration with LETOILE, Olivier explained “At LETOILE, you just need a few whiffs to find the best.”
The partnership between Akro and LETOILE, which Olivier says is rooted in “respect and trust on both sides” makes LETOILE the perfect home for Akro.
We know Dubai girls are always smelling good and chasing unique scents like it’s our full-time job. Unlike trad beauty retailers, LETOILE offers a carefully curated assortment of over 5000 fragrances including exclusive and niche brands.👀 So instead of going on a wild goose chase to track down that long-lasting rare Arabic oud, all the scents you could ever desire are all under one roof!
While fragrance remains LETOILE’s main attraction, the brand also has a premium range of Korean trending beauty products on their shelves, tapping into the global demand for high-performance, science-backed skincare. With cutting-edge innovations from Seoul, these products really can transform your skincare routines.
You know we love a bit of Girl Math – LETOILE’s loyalty program literally rewards every single dirham you spend! Plus, they offer fast, free delivery on online orders, so we can be smelling good and feeling good 24/7. LETOILE is more than just a beauty retailer – it’s a go-to beauty store that is giving a hint of ✨luxury✨ in every little detail.
Visit LETOILE at Dubai Festival City Mall and discover a world of designer-inspired fragrances, premium skincare, and curated beauty products. You can also shop all your luxury beauty essentials and perfume dupes online here.