Instagram is where it’s at for all sorts of creativity, whether it’s polished content or laid-back pics. To give props to that, we are shouting out the next wave of creators that are leaving their mark on the app and beyond. Instagram in collaboration with Cosmo ME has rounded up faces who are shaking up the influencer game, pushing boundaries, and fostering awesome communities for the second edition of Creators of Tomorrow.
From lifestyle and fashion creators to comic creators, beauty gurus to foodies and anime experts, this year, the program spotlights nine creators from across the Middle East and North Africa who have been selected based on their immersive approach to content creation across Meta platforms.
What is Instagram’s Creators of Tomorrow?
Ngl, it’s a big deal for content creators and tells us who to watch in the creator sphere ‘cos they’re about to blow up.
2024’s nine creators from across the Middle East and North Africa have been selected based on their immersive approach to content creation across Meta platforms.
What do they get? Basically to graduate content creation school as Meta will work with the selected creators over the next year to help them grow their audiences through hosting in-person sessions and workshops covering topics such as monetisation and branded content tips, as well as “exclusive experiences and events that empower them to create content around cultural moments.
Who are the Creators of Tomorrow 2024?
Nirvana Abdul @nirvana.abdul
Get to know: Nirvana’s all about that fashion and beauty scene. She’s all about sharing her own journey from being all about the over-the-top shopping to becoming more mindful and eco-conscious with her choices. She’s dishing out thoughts and tips straight from her own experiences on how we can all be a little kinder to our planet. It’s all about those small acts of mindful consumption and shifting our mindset from fast fashion to sustainable living when it comes to our clothes.
Sara Alwari @saraaalwari
Get to know: Sara is a 23-year-old livin’ it up in the vibrant city of Dubai. She hopped on the social media train about a year back and, and since she’s gained 4 million followers on Instagram! Her feed’s a whole vibe, with everything from everyday moments to adorable couple shots, mouth-watering food adventures, classy fashion tips, mesmerizing makeup tutorials, and a bunch more! Creating content ain’t just a job for her; it’s her passion. She’s all about spreading good vibes, love, and some wisdom to the world.
Amina Husein @aminahussein
Get to know: Amina’s all about spreading laughter and joy wherever she goes. She’s always been on the hunt for something that really lights her up inside, you know? Something that pushes her to think outside the box, get innovative, and flex those creative muscles every single day. Her fans? Oh man, they’re everything to her. She’s seriously grateful for each and every one of them. Plus, she’s found out that cracking a joke is the perfect way to kickstart a convo!
Husam Kwaik @husamkwaik
Get to know: Husam’s the real deal when it comes to content creation. He’s known for his hilarious sketches and gaming antics. Ever since he kicked off his journey back in 2020, he’s been racking up followers, hitting millions in no time. What sets him apart? Well, it’s his killer combo of humour and realness. His posts aren’t just about laughs; they give you a sneak peek into his life, and that’s how he builds that solid connection with his fans.
Tahhan Abdullah @tahhan
Get to know: Abdullah thought, “Hey, why not give this short comedy stuff a shot?” back in 2019. And guess what? He blew up. His relatable humor struck a chord with folks everywhere. He didn’t just sit back, though. Nah, he kept at it, trying out new stuff, and bam! Success across all his socials! That’s what happens when you mix talent with perseverance.
Yara Ayoob @yaraziezz
Get to know: Yara hails from Bahrain but now she’s making waves as a beauty content creator in Dubai. She’s all about that fun beauty content, especially on Instagram Reels. This girl’s always on the lookout for the hottest trends, and she loves dishing out beauty tips and tutorials that’ll make you do a double take. Her makeup vids? They’re all about surprising you and keeping you hooked. Creating content? It’s her passion, and she’s falling more in love with it every single day
Cybele El Haddad @Mamadepopo
Get to know: Cybele: she’s a total powerhouse in the production and advertising world, cooking up concepts and writing scripts. But that’s not all—she’s also been rockin’ it as a radio host and TV presenter for over four years now, talk about multi-talented! And here’s the kicker: when she’s not busy with all that, she’s whipping up some amazing cooking videos with her three-year-old son on Instagram. And they’ve got over half a million followers!
Azam Alawaidhi @azamsenpai
Get to know: Azamsenpai is the go-to guy for all things anime and comedy. His hilarious sketches and anime-focused content are on point. With his engaging style, he’s got almost half a million followers—and he’s still climbing! This dude’s one to watch in the anime scene.
Molham Jihad Danoura @molhamdan
Get to know: Molham is a 17-year-old culinary kid with almost 700K fellow foodies vibin’ with him on Instagram. He’s Syrian and based in Dubai and decided to start sharing his kitchen adventures when COVID hit. His blend of cooking skills and comedy got folks hooked in no time.