If you’re all about vibing with people and living that fashion life, then diving into the world of fashion PR could be your jam. Getting the 411 from a pro is key, and guess what? Cosmo ME snagged some exclusive insights from the Italian queen of luxury and fashion vibes, Gilda Koral Flora. She’s been slaying the game for over a decade, rocking the digital PR scene in Italy and collabing with some of the biggest brands across the world,
Gilda, the boss lady behind Koral Communication, a Milan-based agency that’s making waves globally. They’re into everything cool, from Celebrity Dressing and Digital PR to Events Management, Brand Strategy, and Production Services. Cool, right? Ready for some insider tips to kickstart your fashion journey? Gilda’s got the deets – soak it up.
Photographer Desire di Bella
Make up Cristina Isac
Hair Lorenzo Cherubini
Blazer -litkovskaya, Dress – roland mouret, Jewellery -Swarovski
Hard work pays off
“In the world of PR, success is not handed to you; it’s earned through dedication and hard work. Roll up your sleeves, put in the hours, and watch your efforts translate into achievements. Stay consistent. There will be difficult days, but also the good ones will be great.”
Honesty is your superpower
“Integrity is your greatest asset in PR. Always be truthful, transparent, and authentic in your communications. Honesty builds trust, and trust is the foundation of lasting relationships.”
Don’t compromise your values
“In a fast-paced industry, it’s easy to be swayed, but never compromise your values. Stay true to your principles, and let your work reflect the authenticity that sets you apart.”
Photographer Desire di Bella
Make up Cristina Isac
Hair Lorenzo Cherubini
Blazer -litkovskaya, Dress – roland mouret, Jewellery -Swarovski
Create empathy connections
“Empathy is a PR professional’s secret weapon. Understand your clients, feel their pulse, and create connections that go beyond business. Genuine empathy fosters stronger relationships and resonates with audiences.”
Listen to client’s needs
“Success in PR comes from understanding your client’s needs. Listen actively, comprehend their goals, and tailor your strategies to meet their objectives. A client-focused approach is the key to long-term partnerships.”
Have a business-minded approach
“PR is not just about creating a buzz; it’s a business strategy. Understand the bottom line, align your efforts with measurable goals, and demonstrate the tangible impact of your work on the overall success of the brand. And get passionate about what you do.”
Build and nurture your mailing list
“A well-crafted mailing list is a PR professional’s treasure trove. Cultivate relationships through targeted communication. Your mailing list is not just a database; it’s a network of connections waiting to be engaged.”
Photographer Desire di Bella
Make up Cristina Isac
Hair Lorenzo Cherubini
Blazer -litkovskaya, Dress – roland mouret, Jewellery -Swarovski
Organization is key: Keep your contacts tidy
“In the fast-paced world of PR, chaos is the enemy. Keep your contacts organized and tidy. A structured database ensures you can access vital information swiftly, enhancing efficiency and preventing missed opportunities.”
Kindness matters
“Kindness is a powerful tool in PR. Be genuinely kind to everyone you encounter—clients, colleagues, and collaborators. In a world where emails can feel transactional, a touch of kindness adds a human element that leaves a lasting impression.”
Respond promptly: No answer is not cool.
“In the digital age, responsiveness is a mark of professionalism. Reply promptly to emails and messages. Even if the answer is ‘no,’ acknowledge the inquiry. A courteous response shows respect and builds a positive reputation.”
Continuous Learning and innovation
“The PR landscape is ever-evolving. Stay curious, embrace change, and never stop learning. Innovation is the key to staying ahead and delivering fresh, impactful campaigns.”
Photographer Desire di Bella
Make up Cristina Isac
Hair Lorenzo Cherubini
Blazer -litkovskaya, Dress – roland mouret, Jewellery -Swarovski
Looking for some more career inspo? Check out this women-only job portal in the UAE.